Instagram_Icon_LargeInstagram has become one of the most important Social Media Networks for visual based companies. If you are selling a product which has a high visual impact, Instagram could be a savvy addition to your SoMe portfolio.

With over 300 million users, the app is a simple way of engaging with your customers by posting an image with caption and tapping into hashtag trends.

You have the option to comment and like other users posts as well as tagging individual users in your own posts. A great tool for customer engagement, Instagram is proven to have an extremely high interaction with customers.

Users can also choose which other social networks to share their Instagram posts on, so one post can reach all of your likes on Facebook and followers on Twitter as well as appearing on Instagram.

Source: Iconosquare Instagram 2015 Study
Source: Iconosquare Instagram 2015 Study
Source: Iconosquare Instagram 2015 Study
Source: Iconosquare Instagram 2015 Study

 

If you’d like to discuss the benefits of adding an Instagram to your SoMe channels, call the team on 01368 864 786 or email kirsty@rubberlipspr.uk for more information.

To read more on Instagram for business, check out these sources:

http://www.pamorama.net/2015/04/11/how-to-get-started-with-instagram-marketing/

https://secure.iconosquare.com/instagram2015/en/